Joe W. Lacey Bio Page
About Joe


Biographical Information

Joe has a long history of working with organizations large and small to help them achieve their vision. Joe brings more than 20 years of experience and expertise in the automotive industry to his clients. During his automotive dealership career, he has served as a service manager, service director, parts manager, fixed operations director, systems administrator with a Reynolds and Reynolds ERA system for a mega dealer group, and developed and implemented a total CSI program for a mega dealer group, as well as providing individualized training and independent consulting and facilitating services.

Joe is a creative, highly focused and results oriented professional with proven managerial experience, strong communication skills, outstanding facilitation and teaching ability and consulting skills. His specialty is in facilitating continuous process improvement and process analysis and change. 

Joe is also trained and certified as a training facilitator of the Joe Verde Sales Process and has been trained in the Grant Cardone Sales Process.

Other career highlights include non automotive experience with a commercial heating and a/c sales and service company and as a Business Relations Representative for the Better Business Bureau.

During Joe’s career he has worked with, Honda, Nissan, Toyota, Subaru, Mazda, Suzuki, Jaguar, Saab, Land Rover, Alfa-Romao, Hyundai, Volkswagen, Buick, Cadillac, Chevrolet, Pontiac, GMC, Ford, Dodge and Dodge Truck, Chrysler, Plymouth, and Jeep-Eagle franchises. 

Joe and his wife Lynda enjoy relaxing at the lake and their miniature dachshunds.


CEO & Head Coach with Automotive Dealership Coaching providing Fixed Operations Coaching and Training to Dealerships through out the U.S.
and Providing Fixed Operations Training to Hyundai Dealers throughout the USA and Southeast Toyota Dealers.
through association with MSX International

With decades of experience and more than 4,500 industry experts in 48 countries, MSX International serves as a perpetual pioneer, opening new roads in the retail network and human capital solutions spaces. Leveraging our expertise in the passionate pursuit of outstanding results, bringing innovative solutions to our customers and their complex challenges. Through our industry experience, leading talent, cutting-edge technologies and best practices, our dedicated team is committed to making businesses more efficient, cost-effective, profitable and successful. MSXi has been an innovator in the automotive industry for more than half a century. MSXi identifies and maximizes opportunities to effectively solve problems and deliver comprehensive business strategies that give our clients the competitive advantage. 

   Also working with GM Dealers who are SFE-Standards For Excellence Dealers through association with MARITZ & GENERAL MOTORS CORPORATION.

Maritz is responsible for administering the Standards For Excellence Process with Cadillac, Buick, GMC and Chevrolet dealerships in the United States. Maritz has been in business for over 100 years, and is the world's largest source of integrated performance improvement, incentive travel, and consumer market research services. Their clients include 28 of the 50 largest companies in the world. Maritz Research is the nation's largest supplier of custom automotive research. The Automotive Research Group - headquartered in Maumee, OH with offices in Detroit, Los Angeles, Toronto, London, and Hamburg - specializes in helping clients increase market share by understanding how customers choose products and services (Choice), experience them during ownership (Customer Experience), and develop loyalty preferences and behaviors (Loyalty).

Automotive Dealership Coaching is a Division of Lacey Consulting, a Subsidiary of Lacey Enterprises

          Copyright 2014. Joe W. Lacey  and  Lacey Enterprises    
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Automotive Dealer
Targeted Solutions:

Continuous Process Improvement
         Organizational Development
               Specialized Training Services
Fixed Operations Specialist
ADC CEO & Head Coach, Joe Lacey brings over twenty years of Dealership Fixed Operations Management, Business Coaching and Consulting to his Dealer Clients.

As a professional speaker, workshop/seminar facilitator, organizational consultant and experienced manager, Joe has assisted hundreds of individuals and organizations to grow, change and succeed. Joe's background includes over 20 years of experience in training and consulting, administration and management. He has trained thousands of people in the areas of personal and professional growth, time management, life/work balance issues and customer service/customer satisfaction. He is also recognized for his experience and skills in the areas of leading change, vision development, leadership development, strategic planning and goal setting, continuous process improvement, team building, public speaking and training.
To contact Joe by email, click on the JL logo below:
Website Visited
cell: 205-281-3248

936 19th Avenue NW
Center Point, AL 35215 
"Your Success Is Our Business,                Your Business Is Our Passion!"
"Your Success Is Our Business,                Your Business Is Our Passion!"
(Travel as needed)

Mon - Fri: 9AM - 5PM
Sat: Closed
Sun: Closed